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PRIDE v. SOUTHERN BELL TEL. & TEL. CO.

18260

244 S.C. 615 (1964)

138 S.E.2d 155

Hemphill P. PRIDE, Appellant, v. SOUTHERN BELL TELEPHONE AND TELEGRAPH COMPANY, Respondent.

Supreme Court of South Carolina.

September 17, 1964.

Attorney(s) appearing for the Case

Messrs. Frank L. Taylor and Kermit S. King, of Columbia, for Appellant.

Messrs. Nelson, Mullins, Grier & Scarborough and John C. Carey, Jr., of Columbia, for Respondent.

Messrs. Frank L. Taylor and Kermit S. King, of Columbia, for Appellant, in Reply.

September 17, 1964.

LEWIS, Justice.

The plaintiff brought this action to recover damages which allegedly resulted from the negligent and willful acts of the defendant in incorrectly listing plaintiff's address and telephone numbers in an advertisement, or classified ad, purchased by him in the yellow pages of defendant's telephone directory. The plaintiff is a dentist and it is alleged that the address and telephone numbers shown under his name in the advertisement...

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