RILEY v. GENERAL MILLS, INC.

Civ. A. No. 22297.

226 F.Supp. 780 (1964)

Helen RILEY, Executrix of the Estate of Bernard A. Riley, Deceased, and William E. Edgeworth, individually, and trading as Riley & Edgeworth, a partnership, v. GENERAL MILLS, INC.

United States District Court E. D. Pennsylvania.

February 27, 1964.


Attorney(s) appearing for the Case

Walter B. Gibbons, William J. Toy, Philadelphia, Pa., for plaintiffs.

Dechert, Price & Rhoads, H. Francis DeLone, Philadelphia, Pa., for defendant.


WOOD, District Judge.

The subject matter of this opinion concerns the determination of damages in a breach of contract action. The defendant was found liable to the plaintiffs after trial to a jury in November 1962. Thereafter, by agreement of the parties, the damage portion of the case was heard by the Court without a jury on December 9 and 10, 1963.

Essentially, this case involves a promotional campaign intended to increase the lagging sales of a food product...

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