HEAD, Presiding Justice.
It is the law of this State that words or names which have a primary meaning of their own, may by long use in connection with a business or trade be understood by the public as designating the goods, service, or business of a particular trader. This is what is known as the doctrine of secondary meaning. "A court of equity will enjoin the use of such names by a competitor, upon the principle of unfair competition." Saunders System Atlanta...
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