THE 88% STORES, INC. v. MARTINEZ


227 Or. 147 (1961)

361 P.2d 809

THE 88¢ STORES, INC. v. MARTINEZ

Supreme Court of Oregon.

Reversed May 10, 1961.


Attorney(s) appearing for the Case

Donald E. Kettleberg, Portland, argued the cause for appellant. With him on the brief were Milton O. Brown and Garrett L. Romaine, Portland.

Richard E. Miller, Eugene, argued the cause for respondent. With him on the brief was John R. Gilbertson, Portland.

Before McALLISTER, Chief Justice, and WARNER, SLOAN, O'CONNELL and LUSK, Justices.


REVERSED.

O'CONNELL, J.

This is a suit in equity in which plaintiff seeks to enjoin the use of its alleged trade name and to recover damages for past use. The trial court granted an injunction and gave judgment in the amount of $2,500 for past infringement.

In 1956 plaintiff originated the idea of selling the various items of merchandise in its store at a single price of 88 cents. It adopted the name "The 88¢ Store" and developed its advertising...

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