WORLEY, Chief Judge.
The parties stipulate that the sole issue here is whether "applicant's mark `Wearever' when used on vinyl floor tile so resembles opposer's registered mark `Flor-Ever' for vinyl floor tile as to be likely to cause confusion or mistake among purchasers."
The Trademark Trial and Appeal Board was of the opinion that the respective marks "have substantially identical connotations," and, when coupled with other features of similarity, concluded...
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