PINOLA, J., February 11, 1960.
Plaintiff seeks to recover damages for an alleged libel.
Both parties are engaged in the general business of photography in the City of Hazleton. On May 29, 1959, plaintiff published an advertisement in the Hazleton Plain Speaker, and in the Standard Sentinel on June 1, 1959, the essential portion of which reads as follows:
"For every roll of film you bring to Cosgrove's to be developed and printed — you get ....
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