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HEBREW UNIVERSITY OF JERUSALEM v. GENERAL MOTORS

Case No. CV10-03790 AHM (JCx).

903 F.Supp.2d 932 (2012)

The HEBREW UNIVERSITY OF JERUSALEM v. GENERAL MOTORS LLC.

United States District Court, C.D. California.

October 15, 2012.

Attorney(s) appearing for the Case

David G. Bayles , Antoinette S. Waller , Steven E. Bledsoe , Los Angeles, CA, Randall A. Brater , Anthony V. Lupo , Washington, DC, for The Hebrew University of Jerusalem.

Lisa J. Kohn , Davis Wright Tremaine , Kelli L. Sager , Los Angeles, CA, Stephen M. Rummage , Ambika Doran , Seattle, WA, for General Motors LLC.

A. HOWARD MATZ, District Judge.

I. Introduction

Defendant General Motors LLC ("GM") used an image of Albert Einstein in a November 2009 advertisement for its 2010 Terrain vehicle. The ad depicted Einstein's face digitally pasted onto a muscled physique, accompanied by the written message "Ideas are sexy too." The ad ran in only one issue of People magazine. Plaintiff Hebrew University of Jerusalem (...

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