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JIM S. ADLER, P.C. v. McNEIL CONSULTANTS, L.L.C.

No. 20-10936.

10 F.4th 422 (2021)

JIM S. ADLER, P.C.; Jim Adler, Plaintiffs-Appellants, v. MCNEIL CONSULTANTS, L.L.C., doing business as Accident Injury Legal Center; Lauren Von McNeil; Quintessa Marketing, L.L.C., doing business as Accident Injury Legal Center, Defendants-Appellees.

United States Court of Appeals, Fifth Circuit.

FILED August 10, 2021.

Attorney(s) appearing for the Case

Kurt Howard Kuhn , Kuhn Hobbs, P.L.L.C., Austin, TX, Giulio Ernesto Yaquinto , Jered E. Matthysse, Esq. , Pirkey Barber, P.L.L.C., Austin, TX, for Plaintiffs-Appellants.

Christopher John Schwegmann , Attorney, Rebecca Lynn Adams , David Steven Coale, Esq. , Lynn Pinker Hurst & Schwegmann, L.L.P., Dallas, TX, for Defendants-Appellees.

Before Jones, Southwick, and Costa, Circuit Judges.

Plaintiffs allege that Defendants purchased trademark terms as keywords for search-engine advertising, then placed generic advertisements that confused customers as to whether the advertisements belonged to or were affiliated with the Plaintiffs. The district court dismissed...

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