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ADVERTISE.COM, INC. v. AOL ADVERTISING, INC.

Nos. 10-55069, 10-55071.

616 F.3d 974 (2010)

ADVERTISE.COM, INC., Plaintiff-Appellant, v. AOL ADVERTISING, INC., FKA Platform-A, Inc.; AOL Inc., Defendants-Appellees. Advertise.com, Inc., Plaintiff-Appellant, v. AOL Advertising, Inc., FKA Platform-A, Inc.; AOL Inc., Defendants-Appellees.

United States Court of Appeals, Ninth Circuit.

Filed August 3, 2010.

Attorney(s) appearing for the Case

Jerome B. Falk, Jr., Blake J. Lawit, Sarah J. Givan, Steven L. Mayer, Howard Rice Nemerovski Canady Falk & Rabkin, San Francisco, CA; and Andrew Selesnick, Todd Stitt, Torin A. Dorros, Brett A. Garner, Michelman & Robinson LLP, Encino, CA; S. Lloyd Smith, Buchanan Ingersoll & Rooney PC, Alexandria, VA, for the appellant.

Lee J. Eulgen, Lawrence E. James, Jr., Hillary I. Schroeder, Angela R. Elbert, Sarah E. Smith, Neal, Gerber & Eisenberg LLP, Chicago, IL; Karin G. Pagnanelli, Mitchell Silberberg & Knupp LLP, Los Angeles, CA; and Kannon K. Shanmugam, Christopher R. Hart, Allison B. Jones, Williams & Connolly LLP, Washington, D.C., for the appellees.

Before: BETTY B. FLETCHER and RICHARD A. PAEZ, Circuit Judges, and DAVID A. EZRA, District Judge.

OPINION

B. FLETCHER, Circuit Judge:

Advertise.com, Inc., appeals the district court's entry of a preliminary injunction barring it from using a designation or trade name that is confusingly similar to Appellees' ("AOL") ADVERTISING.COM mark. We have jurisdiction under 28 U.S.C. § 1292(a)(1). We reverse and vacate the preliminary injunction in part.

Facts and Procedural History

AOL owns...

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