No. 18-4062, No. 19-4031, No. 19-4040.

39 F.4th 1250 (2022)

BIMBO BAKERIES USA, INC., Plaintiff-Appellee/Cross-Appellant, v. Leland SYCAMORE, Defendant-Appellant/Cross-Appellee. Bimbo Bakeries USA, Inc., Plaintiff-Appellant, v. Leland Sycamore; United States Bakery, Defendants-Appellees. Bimbo Bakeries USA, Inc., Plaintiff-Appellee, v. Leland Sycamore, Defendant, and United States Bakery, Defendant-Appellant.

United States Court of Appeals, Tenth Circuit.

FILED March 18, 2022.

Attorney(s) appearing for the Case

Steven Wilker ( Christopher Pallanch , Robert Koch , and Jeffrey Bradford , with him on the briefs), Tonkon Torp LLP, Portland, Oregon, for Defendant-Appellant/Cross-Appellee United States Bakery.

Sean N. Egan , Law Office of Sean Egan, Salt Lake City, Utah, for Defendant-Appellant/Cross-Appellee Leland Sycamore.

Charles A. Burke , Womble Bond Dickinson LLP, Raleigh, North Carolina ( Juliette P. White , Parsons Behle & Latimer, Salt Lake City, Utah, with him on the briefs), for Plaintiff-Appellee/Cross-Appellant Bimbo Bakeries USA, Inc.

Before HARTZ, PHILLIPS, and EID, Circuit Judges.

These consolidated appeals concern claims of unfair competition in the bread industry. Bimbo Bakeries USA, Inc. ("Bimbo Bakeries") owns, bakes, and sells Grandma Sycamore's Home-Maid Bread ("Grandma Sycamore's"). Bimbo Bakeries alleges that United States Bakery ("U.S. Bakery"), a competitor, and Leland Sycamore ("Leland"), the...

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