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PERFUMEBAY.COM INC. v. EBAY, INC.

Nos. 05-56794, 05-56902.

506 F.3d 1165 (2007)

PERFUMEBAY.COM INC., a California Corporation, Plaintiff-counter-defendant-Appellant, v. EBAY INC., a Delaware corporation, Defendant-counter-claimant-Appellee. Perfumebay.com Inc., a California corporation, Plaintiff-counter-defendant-Appellee, v. Ebay Inc., a Delaware corporation, Defendant-counter-claimant-Appellant.

United States Court of Appeals, Ninth Circuit.

Filed November 5, 2007.

Attorney(s) appearing for the Case

Ronald M. St. Marie (argued) and Thomas T. Chan, Chan Law Group LLP, Los Angeles, CA, for appellant/cross-appellee Perfumebay.com.

John W. Crittenden (argued), Brian E. Mitchell, Franklin B. Goldberg, Alex C. Sears, Lori R.E. Ploeger, and Michael Traynor, Cooley Godward Kronish LLP, San Francisco, CA, for appellee/cross-appellant eBay Inc.

Before: STEPHEN S. TROTT, JANE R. ROTH, and JOHNNIE B. RAWLINSON, Circuit Judges.

RAWLINSON, Circuit Judge:

In this trademark infringement case, we must decide whether various forms of the mark "Perfumebay" infringe upon the trademark "eBay." Appellant Perfumebay.com, Inc. (Perfumebay) appeals from the district court's decision that Perfumebay infringed eBay's trademark. Perfumebay challenges the district court's finding that the conjoined terms "perfumebay" and "PerfumeBay" created a likelihood of consumer confusion under the Lanham Act with respect...

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