O'SCANNLAIN, Circuit Judge.
We must decide whether two remarkably similar logos used commercially on the World Wide Web are likely to confuse consumers under federal trademark law.
I
The Walt Disney Company ("Disney") appeals the district court's grant of a preliminary injunction against it that was sought by GoTo .com ("GoTo"). The injunction prohibits Disney from using a logo confusingly similarly to GoTo's mark. GoTo operates a web site that contains...
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