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DREAMWERKS PRODUCTION GROUP, INC. v. SKG STUDIO

No. 96-55595.

142 F.3d 1127 (1998)

DREAMWERKS PRODUCTION GROUP, INC., Plaintiff-Appellant, v. SKG STUDIO, dba DreamWorks SKG, Defendant-Appellee.

United States Court of Appeals, Ninth Circuit.

Submission Deferred June 6, 1997.

Submitted April 21, 1998.

Decided April 21, 1998.

Attorney(s) appearing for the Case

Kenneth R. Umans, Colluci & Umans, New York City, Surjit P. Soni, Sheldon & Mak, Pasadena, California, for plaintiff-appellant.

Cathleen Collins, Kinsella, Boesch, Fujikawa & Towle, Los Angeles, California, for defendant-appellee.

Before: BROWNING, FLETCHER, and KOZINSKI, Circuit Judges.

KOZINSKI, Circuit Judge.

Dreamwerks, a company hardly anyone has heard of, sues entertainment colossus DreamWorks SKG, claiming trademark infringement. This is the reverse of the normal trademark infringement case, where the well-known mark goes after a look-alike, sound-alike, feel-alike unknown which is trying to cash in on the famous mark's goodwill. The twist here is that Dreamwerks, the unknown, was doing business under that name long before DreamWorks was a...

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