LOULA v. SNAP-ON TOOLS CORP.

No. 92-1518.

175 Wis.2d 50 (1993)

498 N.W.2d 866

Arnold L. LOULA, Plaintiff-Respondent-Cross-Appellant, v. SNAP-ON TOOLS CORPORATION, Defendant-Appellant-Cross-Respondent, ALIAS INSURANCE COMPANY No. 1, Defendant.

Court of Appeals of Wisconsin.

Decided March 2, 1993.


Attorney(s) appearing for the Case

For the defendant-appellant-cross-respondent, the cause was submitted on the briefs of Michael A. Bowen and David Lucey of Foley & Lardner of Milwaukee.

For plaintiff-respondent-cross-appellant, the cause was submitted on the briefs of D.J. Weis of Johnson, Weis, Paulson & Priebe, S.C. of Rhinelander.

Before Cane, P.J., LaRocque and Myse, JJ.


LaROCQUE, J.

Snap-On Tools Corporation appeals a judgment awarding Arnold Loula damages in an intentional misrepresentation action. The jury found that Snap-On intentionally made four misrepresentations during Loula's recruitment process: (1) Loula would make as much money as doctors or lawyers; (2) Loula did not have to be a salesperson because the tools would sell themselves; (3) a Snap-On dealership is a no risk proposition; and (4) Snap-On territories are all...

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