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BOSTON BEER CO. v. SLESAR BROS. BREWING CO.

Nos. 93-1290, 93-1520.

9 F.3d 175 (1993)

BOSTON BEER COMPANY LIMITED PARTNERSHIP, d/b/a The Boston Beer Company, Plaintiff, Appellant, v. SLESAR BROS. BREWING COMPANY, INC., d/b/a Boston Beer Works, Defendant, Appellee.

United States Court of Appeals, First Circuit.

Decided November 16, 1993.

Attorney(s) appearing for the Case

William O. Hennessey, Manchester, NH, with whom Richard A. Savrann and Burns & Levinson, Boston, MA, were on brief for appellant.

Martin J. O'Donnell, with whom Cesari and McKenna, Boston, MA, were on brief, for appellee.

Before CYR, Circuit Judge, BOWNES, Senior Circuit Judge, and BOUDIN, Circuit Judge.

BOWNES, Senior Circuit Judge.

Plaintiff-appellant, The Boston Beer Company, sought to enjoin defendant-appellee, Boston Beer Works, from using the words "Boston Beer" in its name, and from using the word "Boston" in connection with any of its beers. Appellant contended that appellee's name was confusingly similar to its own, and would mislead the public into thinking that Boston Beer Works' products or services originated or were associated with those of The Boston...

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