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LEITZKE v. MAGAZINE MARKETPLACE, INC.

No. 90-2641.

168 Wis.2d 668 (1992)

484 N.W.2d 364

Jacque H. LEITZKE, Plaintiff-Appellant, v. MAGAZINE MARKETPLACE, INC., Defendant-Respondent.

Court of Appeals of Wisconsin.

Decided April 9, 1992.

Attorney(s) appearing for the Case

For the plaintiff-appellant the cause was submitted on the briefs of Jacque H. Leitzke, pro se of Watertown.

For the defendant-respondent the cause was submitted on the brief of Robert A. Bender of Dierker, Bender & Levi, S.C. of Watertown.

Before Eich, C.J., Dykman and Sundby, JJ.

SUNDBY, J.

In this appeal, we decide that a contract to pay the plaintiff, Jacque H. Leitzke, $25,000, was not created when the number on his Winning Combination game piece matched six digits on the stamp sheet mailed to him by Magazine Marketplace, Inc., and he otherwise complied with the conditions of contest. We further decide that Leitzke's second cause of action under sec. 100.18, Stats., for deceptive advertising by

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