Opinion for the Court filed by Circuit Judge WILLIAMS.
STEPHEN F. WILLIAMS, Circuit Judge:
The two concerns before us dispute who may use the name "Basile" on wristwatches. To avert the confusion that would otherwise prevail among consumers, the district court limited the second comer's use of the mark. We find its limitations inadequate, and remand the case for proceedings consistent with our opinion.
I
Appellant Basile S.p.A. is an Italian...
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