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WUPW TV-36 v. DIRECT RESULTS MARKETING, INC.

No. 90AP-442.

70 Ohio App.3d 710 (1990)

WUPW TV-36, Appellee, v. DIRECT RESULTS MARKETING, INC., Appellant; Thermal-Lok Corporation, Appellee.

Court of Appeals of Ohio, Franklin County.

Decided December 20, 1990.

Attorney(s) appearing for the Case

Luper, Wolinetz, Sheriff & Neidenthal, Mark J. Sheriff and Nodine Miller, for appellee WUPW TV-36.

Burman & Robinson and Robert N. Burman, for appellant.

BOWMAN, Judge.

In the fall of 1985, appellee, WUPW TV-36 ("TV-36"), began operating in Toledo, Ohio. Later that year, appellant, Direct Results Marketing, Inc. ("DRM"), contacted TV-36 about placing advertising for Thermal Guard of Ohio, Inc., also known as Thermal-Lok ("the advertiser"), on TV-36. After TV-36 agreed to air the advertiser's advertising, it put together an advertising schedule and, when the schedule...

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