FRIEDMAN, Senior Circuit Judge.
This is an appeal from the decision of the Trademark Trial and Appeal Board (Board) refusing to register on the primary register the mark RODEO DRIVE for perfume. The Board held that the mark was unregisterable under section 2(e)(2) of the Lanham Act, 15 U.S.C. § 1052(e)(2) (1988), because the mark is "primarily geographically descriptive or deceptively misdescriptive as applied to the goods." In re Jacques Bernier, Inc.,
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