GRAHAM v. LLOYD'S OF LONDON

1197

296 S.C. 249 (1988)

371 S.E.2d 801

Rodney GRAHAM, d/b/a Cheap Charlie's Fireworks, Respondent v. LLOYD'S OF LONDON, Underwriters of Lloyd's, Lee Pittillo, and Crawford and Company, Defendants, of whom All Those Certain Underwriters Who Do Not Subscribe To Policy # 834/58883/84 are Appellants-Respondents, and of whom All Those Certain Underwriters and International Insurers Subscribing To Policy # 834/58883/84 are Respondents-Appellants.

Court of Appeals of South Carolina.

Decided August 1, 1988.


Attorney(s) appearing for the Case

William E. Lawson of McCutcheon, McCutcheon & Baxter, Conway, for respondent.

Stanley D. Copeland of Batten & Batten, P.A., Surfside Beach, for respondent.

Willard D. Hanna, Jr. and Dennis H. Smith of Joseph, Harris, Hanna & Corbett, Surfside Beach, and David M. Leonard, of Lord, Bissell & Brook, Atlanta, Ga., for respondents-appellants.


Heard May 18, 1988.

Decided August 1, 1988.

BELL, Judge:

This appeal presents the question: "What's in a name?"

Some factual background is necessary to understand the case.1 In late 1984, Rodney Graham approached an American insurance brokerage named Drayton Insurance Brokers, Inc., seeking coverage for the building and contents of a business known as Cheap Charlie's Fireworks. The building was located in Surfside...

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