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  5. 676 F.Supp. 1436 (1987)
 

G. HEILEMAN BREWING CO. v. ANHEUSER-BUSCH INC.

Nos. 84-C-511, 84-C-738.

676 F.Supp. 1436 (1987)

G. HEILEMAN BREWING COMPANY, INC., Plaintiff-Counterdefendant, v. ANHEUSER-BUSCH INCORPORATED, Defendant-Counterclaimant. MILLER BREWING COMPANY, Plaintiff-Counterdefendant, v. ANHEUSER-BUSCH INCORPORATED, Defendant-Counterclaimant.

United States District Court, E.D. Wisconsin.

December 31, 1987.

Attorney(s) appearing for the Case

David E. Beckwith, Michael Lechter, Mark Foley, Foley & Lardner, Milwaukee, Wis., for G. Heileman Brewing Co., Inc.

Laurence C. Hammond, Jr., Allan Leiser, George Whyte, Jr., Wayne Babler, Quarles & Brady, Milwaukee, Wis., for Miller Brewing Co.

Beverly Pattishall, Pattishall, McAuliffe & Hofstetter, Chicago, Ill., George Solveson, Glenn O. Starke, Andrus, Sceales, Starke & Sawall, Milwaukee, Wis., Peter E. Moll, Howrey & Simon, Washington, D.C., for defendant Anheuser-Busch Inc.

MEMORANDUM OF DECISION

CURRAN, District Judge.

The G. Heileman Brewing Company, Inc. and the Miller Brewing Company, plaintiffs in the above-captioned consolidated cases, compete with defendant Anheuser-Busch, Inc. in the business of brewing and selling beer. Hoping to repeat Miller's success in marketing low calorie LITE beer, Anheuser-Busch developed and began to market a beer with low alcohol content which it

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