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BRUNSWICK BEACON v. SCHOCK-HOPCHAS PUB. CO.

Nos. 85-1389, 85-1733 and 85-1784.

810 F.2d 410 (1987)

The BRUNSWICK BEACON, INC., Appellee, v. SCHOCK-HOPCHAS PUBLISHING CO., d/b/a Brunswick Free Press, Bernard Charles Hopchas, Priscilla S. Hopchas, Caroline Schock, Appellants (Two Cases). The BRUNSWICK BEACON, INC., Appellant, v. Caroline SCHOCK, Appellee. and Schock-Hopchas Publishing Co., d/b/a Brunswick Free Press, Bernard Charles Hopchas, Priscilla S. Hopchas, Defendants.

United States Court of Appeals, Fourth Circuit.

Decided January 23, 1987.

Rehearing and Rehearing Denied March 24, 1987.

Attorney(s) appearing for the Case

Larry L. Coats (Mills & Coats, P.A., Raleigh, N.C., on brief), for appellants.

W. Thad Adams, III, Charlotte, N.C., for appellee.

Before HALL and PHILLIPS, Circuit Judges, and HAYNSWORTH, Senior Circuit Judge.

Rehearing and Rehearing En Banc Denied March 24, 1987.

HAYNSWORTH, Senior Circuit Judge:

The contestants in this action are two small, competing, weekly newspapers in the town of Shallotte in eastern North Carolina. The defendants, publishers of The Brunswick Free Press, copied and ran ads that previously appeared in The Brunswick Beacon, published by the plaintiffs. They did so with the consent of the advertisers, but at much lower rates than...

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