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ANHEUSER-BUSCH INC. v. STROH BREWERY CO.

No. 84-1714.

750 F.2d 631 (1984)

ANHEUSER-BUSCH INCORPORATED, Appellee, v. The STROH BREWERY COMPANY, Appellant.

United States Court of Appeals, Eighth Circuit.

Decided December 5, 1984.

Attorney(s) appearing for the Case

James J. Foster, for appellant.

W. Thomas Hofstetter, for appellee.

Before BRIGHT, JOHN R. GIBSON and FAGG, Circuit Judges.

JOHN R. GIBSON, Circuit Judge.

Whether "LA" is a protectible trademark for a low alcohol beer marketed by Anheuser-Busch Incorporated is the issue before us. Following Anheuser-Busch's introduction of its product, the Stroh Brewery Company introduced "Schaefer LA," also a low alcohol beer. An action to enjoin Stroh's use of LA followed. The district court, 587 F.Supp. 330,1 finding that the term LA...

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