ELLE, LTD. v. ELLE EST.

No. 11213.

388 So.2d 1166 (1980)

ELLE, LTD. v. ELLE EST.

Court of Appeal of Louisiana, Fourth Circuit.

September 3, 1980.


Attorney(s) appearing for the Case

David W. Oestreicher, II, Oestreicher & Whalen, New Orleans, for plaintiff.

Ronald J. Harris, New Orleans, for defendant.

Thomas S. Keaty, Keaty & Garvey, New Orleans, amicus curiae.

Before REDMANN, BOUTALL and CHEHARDY, JJ.


REDMANN, Judge.

Elle, Ltd. used its full name (and, after defendant began its business, "Elle" alone) as a registered trade name for its women's apparel shop in the New Orleans French Quarter. It now appeals from a judgment refusing injunction against Elle Est, Inc.'s use of "Elle Est" as a trade name for its women's apparel shop 20 blocks away on St. Charles Avenue in New Orleans. We affirm.

Plaintiff's legal argument is that the word elle (French for

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