Petitioner Laux Advertising, Inc., a general advertising agency, prepares for its customers brochures and catalogues and also places media advertisements for them. In the placement of advertising for its clients, petitioner prepares "mechanicals", which are pieces of artwork with type or reproductions pasted on them and represent facsimiles of the completed advertisement. When a mechanical is completed and accepted by the customer, a photo negative is then made of it by an...
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