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GREENVILLE PUBLISHING CO., INC. v. DAILY REFLECTOR, INC.

No. 73-2323.

496 F.2d 391 (1974)

GREENVILLE PUBLISHING COMPANY, INC., Appellant, v. The DAILY REFLECTOR, INCORPORATED, et al., Appellees.

United States Court of Appeals, Fourth Circuit.

Decided May 1, 1974.

Attorney(s) appearing for the Case

R. Kennedy Bridwell, Raleigh, N. C. (Richard E. Thigpen, Jr., C. Wells Hall, Thigpen & Hines, P. A., Charlotte, N. C., on brief), for appellant.

William C. Lassiter, Raleigh, N. C. (Lassiter & Walker, Raleigh, N. C., Louis W. Gaylord, Jr., Gaylord & Singleton, Greenville, N. C., on brief), for appellees.

Jonathan T. Howe, Robert A. Garrett, Jenner & Block, Chicago, Ill., on brief for amici curiae, National Assn. of Advertising Publishers and Publishers Distribution Institute.

Before CRAVEN and WIDENER, Circuit Judges, and WARD, District Judge.

CRAVEN, Circuit Judge:

The parties in this antitrust suit are competitors in the business of local advertising in Greenville, North Carolina. Both plaintiff and defendants publish shoppers guides, free weekly tabloids composed almost entirely of advertising. Defendants also publish the only daily newspaper in Greenville. Plaintiff charged defendants with setting their shopper's advertising rates below cost in order to regain the monopoly they enjoyed before plaintiff...

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