ROBERT BRUCE, INC. v. SEARS, ROEBUCK & CO.

Civ. A. No. 71-2531.

343 F.Supp. 1333 (1972)

ROBERT BRUCE, INC., Plaintiff, v. SEARS, ROEBUCK & CO., Defendant.

United States District Court, E. D. Pennsylvania.

May 19, 1972.


Attorney(s) appearing for the Case

Bruce W. Kauffman, Dilworth, Paxson, Kalish, Levy & Coleman, Arthur H. Seidel, Seidel, Gonda & Goldhammer, Philadelphia, Pa., for plaintiff.

Burton Y. Weitzenfeld, Arnstein, Gluck, Weitzenfeld & Minow, Chicago, Ill., Charles M. Allen, Howson & Howson, Philadelphia, Pa., for defendant.


OPINION AND ORDER

EDWARD R. BECKER, District Judge.

I. PRELIMINARY STATEMENT

This is a trademark infringement case.1 The plaintiff, Robert Bruce, Inc. ("Robert Bruce"), manufactures and sells, inter alia, men's and boys' knit shirts, sweaters and swimwear, and owns a United States Trademark Registration, "Grubb", for such goods.2 In November 1966, Robert Bruce launched a major promotional...

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