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REYNOLDS v. SPECIAL PROJECTS, INC.

Docket No. 31187.

260 Cal.App.2d 496 (1968)

67 Cal. Rptr. 374

DEBBIE REYNOLDS, Plaintiff, Cross-defendant and Respondent, v. SPECIAL PROJECTS, INC., et al., Defendants, Cross-complainants and Appellants.

Court of Appeals of California, Second District, Division Four.

March 27, 1968.

Attorney(s) appearing for the Case

Gould, Magaram & Riskin and Ira D. Riskin for Defendants, Cross-complainants and Appellants.

Wright, Wright, Tolton & Rice and David Gorton for Plaintiff, Cross-defendant and Respondent.

KINGSLEY, J.

In 1959 Jess S. Morgan, agent for plaintiff Debbie Reynolds, approached defendant H.G. Saperstein, an experienced "merchandiser of personalities," in connection with the "merchandising" of Debbie Reynolds' name. "Merchandising" of personalities consists of licensing manufacturers and retailers to attach the name of the personality to their product to promote their sales in exchange for a fee payable to...

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