Appellant publishes a daily newspaper known as the "Brattleboro Daily Reformer" (hereafter Reformer), which is circulated in the environs of Brattleboro, Vermont. Appellee publishes a weekly pamphlet or direct-mail circular known as the "Brattleboro Town Crier" (hereafter Town Crier), and distributes it without charge in the same area. The Reformer contends that through use of a photo off-set printing...
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