LE BLANC, Justice.
Plaintiff brought this suit to recover $25,000 damages for physical pain and suffering, embarrassment, humiliation and invasion of his right to privacy which, he alleges, were sustained by him due to an advertisement which defendant caused to be published in a daily newspaper.
Plaintiff is insured against public liability and property damage by the Lumbermen's Mutual Casualty Company, defendant herein. In May, 1953, he received serious injuries...
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