IN RE OPINION 39 OF COMMITTEE

A-30/A-31/A-32 September Term 2008.

961 A.2d 722 (2008)

197 N.J. 66

In re OPINION 39 OF the COMMITTEE ON ATTORNEY ADVERTISING. Jon-Henry Barr, Esq., Glenn A. Bergenfield, Esq., Cary B. Cheifetz, Esq., Maria Delgaizo Noto, Esq., Andrew J. Renda, Jr., Esq., and John S. Voynick, Jr., Esq., Appellants, and Key Professional Media, Inc., (d/b/a "Super Lawyers" and "Law & Politics"), Intervenor-Appellant, New Jersey Monthly, LLC, Appellant, Stuart A. Hoberman, Esq., Appellant, and Woodward-White, Inc., Intervenor-Appellant.

Supreme Court of New Jersey.

Submitted December 5, 2008.

Decided December 17, 2008.


Attorney(s) appearing for the Case

Bennett J. Wasserman and John J. Gibbons submitted briefs on behalf of appellants Jon-Henry Barr, Esq., Glenn A. Bergenfield, Esq., Cary B. Cheifetz, Esq., Maria Delgaizo Noto, Esq., Andrew J. Renda, Jr., Esq., and John S. Voynick, Jr., Esq. and Intervenor-Appellant Key Professional Media, Inc. (Stryker, Tams & Dill and Gibbons, attorneys; Mr. Wasserman, Mr. Gibbons, Martin G. Gilbert, Howard A. Matalon, Kevin McNulty, Newark, Eric E. Wohlforth, Jr. and E. Joshua Rosenkranz, New York, NY, and Jean-David Barnea, members of the New York Bar, on the briefs).

Arnold H. Chait submitted briefs on behalf of appellant New Jersey Monthly, LLC (Vogel, Chait, Collins and Schneider, attorneys; Mr. Chait and Thomas J. Molica, Morristown, on the briefs).

Frederick J. Dennehy submitted briefs on behalf of appellant Stuart A. Hoberman, Esq. and intervenor-appellant Woodward-White, Inc. (Wilentz, Goldman & Spitzer, attorneys; Mr. Dennehy and Michael J. Weisslitz, Woodbridge, on the briefs).

Steven N. Flanzman, Senior Deputy Attorney General, submitted a brief on behalf of respondent Committee on Attorney Advertising (Anne Milgram, Attorney General of New Jersey, attorney; Andrea M. Silkowitz, Assistant Attorney General, of counsel).

Thomas R. Curtin submitted briefs on behalf of intervenor Martindale-Hubbell (Graham Curtin, attorneys; Mr. Curtin, George C. Jones and Jennifer L. Schoenberg, Morristown, on the briefs).

Walter A. Lesnevich, Hackensack, Chair, submitted a letter brief on behalf of amicus curiae Board on Attorney Certification.

Anthony R. Saunders submitted a brief on behalf of amicus curiae Federal Trade Commission (Mr. Saunders, attorney; Mr. Saunders, William Blumenthal, Maureen K. Ohlhausen and Gustav P. Chiarello, members of the Virginia Bar, on the brief).


PER CURIAM.

On July 24, 2006, the Supreme Court Committee on Attorney Advertising (Committee) issued Opinion 39, which concluded that "advertisements describing attorneys as `Super Lawyers,' `Best Lawyers in America,' or similar comparative titles, violate the prohibition against advertisements that are inherently comparative in nature, RPC 7.1(a)(3), or that are likely to create an unjustified expectation about results, RPC 7.1(a)(2)." Opinion...

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