OPINION
EBEL, Circuit Judge.
This appeal arises from the district court's order denying Plaintiff-Appellant Pom Wonderful's motion for a preliminary injunction. Pom Wonderful—the owner of the "POM" standard character mark—brought a trademark infringement claim against Defendant-Appellee Robert G. Hubbard, Jr., d/b/a Portland Bottling Company and Pur Beverages ("Pur") to stop Pur from using the word "pom" on its pomegranate-flavored energy drink...
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