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TRAFFICSCHOOL.COM, INC. v. EDRIVER INC.

Nos. 08-56518, 08-56588, 09-55333.

653 F.3d 820 (2011)

TRAFFICSCHOOL.COM, INC., a California corporation; Drivers Ed Direct, LLC, a California limited liability company, Plaintiffs-Appellees, v. EDRIVER INC., a California corporation; Online Guru, Inc., a California corporation; Find My Specialist, Inc., a California corporation; Seriousnet, Inc., a California corporation; Ravi K. Lahoti, an individual; Raj Lahoti, an individual, Defendants-Appellants. TrafficSchool.com, Inc., a California corporation; Drivers Ed Direct, LLC, a California limited liability company, Plaintiffs-Appellants, v. Edriver Inc., a California corporation; Online Guru, Inc., a California corporation; Find My Specialist, Inc., a California corporation; Seriousnet, Inc., a California corporation; Ravi K. Lahoti, an individual; Raj Lahoti, an individual, Defendants-Appellees. TrafficSchool.com, Inc., a California corporation; Drivers Ed Direct, LLC, a California limited liability company, Plaintiffs-Appellants, v. Edriver Inc., a California corporation; Online Guru, Inc., a California corporation; Find My Specialist, Inc., a California corporation; Seriousnet, Inc., a California corporation; Ravi K. Lahoti, an individual; Raj Lahoti, an individual, Defendants-Appellees.

United States Court of Appeals, Ninth Circuit.

Filed July 28, 2011.

Attorney(s) appearing for the Case

Eileen R. Ridley (argued), Andrew B. Serwin and Chad R. Fuller , Foley & Lardner LLP, San Diego, CA, for the defendant-appellants-cross-appellees.

David N. Makous (argued), Daniel C. DeCarlo and Mina I. Hamilton , Lewis Brisbois Bisgaard & Smith LLP, Los Angeles, CA, for the plaintiffs-appellees-cross-appellants.

Before: ALEX KOZINSKI, Chief Judge, WILLIAM A. FLETCHER, Circuit Judge, and ROBERT W. GETTLEMAN, District Judge.

OPINION

KOZINSKI, Chief Judge:

Defendants own and manage DMV.org, a for-profit website with a mission to save you "time, money and even a trip to the DMV!" DMV.org, Home Page, http://www.dmv.org (last visited Feb. 28, 2011). Consumers visit DMV.org for help renewing driver's licenses, buying car insurance, viewing driving records, beating traffic tickets, registering vehicles, even finding DUI/DWI attorneys. The more eyeballs DMV.org attracts, the more money...

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