BRYSON, Circuit Judge.
In this trademark case, the Coors Brewing Company seeks to register the words "Blue Moon" and an associated design for a brand of beer. The examining attorney in the Patent and Trademark Office rejected Coors' application on the ground that the mark is likely to be confused with the registered mark "Blue Moon and design" for restaurant services. The Trademark Trial and Appeal Board upheld the examining attorney's rejection based on its findings...
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