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REED-UNION CORP. v. TURTLE WAX, INC.

No. 95-1224.

77 F.3d 909 (1996)

REED-UNION CORPORATION, Plaintiff-Appellant, v. TURTLE WAX, INC., Defendant-Appellee.

United States Court of Appeals, Seventh Circuit.

Decided February 16, 1996.

Rehearing and Suggestion for Rehearing March 15, 1996.

Attorney(s) appearing for the Case

John J. Arado, Craig S. Fochler (argued), John S. Letchinger, Wildman, Harrold, Allen & Dixon, Chicago, IL, Patricia S. Smart, Chicago, IL, John Bostjancich, Smart & Bostjancich, Chicago, IL, for Plaintiff-Appellant.

J. Patrick Herald (argued), Michael A. Pollard, Kevin C. Parks (argued), Philip J. Zadeik, David J. Davis, Baker & McKenzie, Chicago, IL, for Defendant-Appellee.

Before COFFEY, EASTERBROOK, and RIPPLE, Circuit Judges.

Rehearing and Suggestion for Rehearing En Banc March 15, 1996.

EASTERBROOK, Circuit Judge.

Two manufacturers of car polish have moved their competition from the market to the courtroom. Reed-Union makes NU FIN- ISH, "The Once a Year Car PolishTM", which it introduced in 1975. By 1990 NU FINISH was the No. 1 seller, which did not please Turtle Wax, a firm accustomed to success. Early in 1991...

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