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REED-UNION CORP. v. TURTLE WAX, INC.

No. 91 C 5625.

869 F.Supp. 1304 (1994)

REED-UNION CORPORATION, Plaintiff, v. TURTLE WAX, INC., Defendant.

United States District Court, N.D. Illinois, Eastern Division.

Opinion Supplementing Decision December 13, 1994.

Attorney(s) appearing for the Case

John J. Arado, Craig S. Fochler, John Sheldon Letchinger, Wildman, Harrold, Allen & Dixon, John Bostjancich, Pattishall, McAuliffe, Newbury, Hillard & Geraldson, Patricia Susan Smart, Chicago, IL, for plaintiff.

J. Patrick Herald, Kevin C. Parks, Philip J. Zadeik, David Jonathan Davis, Baker & McKenzie, Chicago, IL, for defendant.

MEMORANDUM OPINION AND ORDER

PLUNKETT, District Judge.

For nearly twenty years, Reed Union has owned and marketed a polish for automobiles styled "NU FINISH." NU FINISH received trademark protection in the mid-1970s. NU FINISH has always been marketed in an orange plastic bottle with black lettering including the name NU FINISH on the upper half of the bottle, and a series of claims about the product on the bottom half (the trade dress). For most...

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